GUEST: With more than 2,000 marketing technologies and growing on the market, it should come as no surprise that there are often gaps between the solutions vendors offer and the marketer’s ability to use them. The problems are pretty classic. First, most marketers focus primarily on data that they can see and count, like conversion tracking […]
Analyze this: mobile, adtech, and big data analytics vendors fail to engage marketers
Venture Beat - 25 Aug 2015 20:05
GUEST: With more than 2,000 marketing technologies and growing on the market, it should come as no surprise that there are often gaps between the solutions vendors offer and the marketer’s ability to use them. The problems are pretty classic. First, most marketers focus primarily on data that they can see and count, like conversion tracking […]
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